We want Kiwis to know that colds and flu can’t be fixed with antibiotics, because the job of antibiotics is to fight infections, and colds and flu are caused by viruses.
We also want to inform people about antibiotic resistance, and what we can all do to help manage this.
As part of the campaign, we outline five simple ways you can treat your cold or flu: rest, fluids, pain relief, decongestants and lozenges and gargles.
We also let people know that although children’s earache, a common cause of doctors’ visits in winter, can be caused by an infection, usually antibiotics won’t help it get better faster, but it’s a good idea to get it checked by a GP.

For more information, check out the Keep Antibiotics Working page (www.pharmac.govt.nz) on the PHARMAC website